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Home : Technology Podcasts : Going Beyond Buzz: a Podcast with Lois Kelly
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Going Beyond Buzz: a Podcast with Lois Kelly
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Added On: |
Mon Mar 19 2007
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Last Updated: |
Mon Mar 19 2007
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Podcast Name: |
Going Beyond Buzz: a Podcast with Lois Kelly
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Description: |
Lois just published a book titled Beyond Buzz: The Next Generation of Word of Mouth Marketing, and I was lucky enough to get an advance copy (blogging does have its perks). Her goal was to publish a book filled with insightful examples of conversational marketing at work, and I think she achieved that!
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